OMW Thoughts By James

The filming of On My Way seemed to come together very organically and without delay. From the beginning of filming....even before that, we all were on the same page. We definitely were aligned with the universe on this one. With the song being conceived in Tornillo, TX near the Mexican border, we knew instantly we had to return to that otherworldly region with its mystical vibe. On My Way is a song of hope and conviction inspired by the souls of all those wanting to find their kingdom on earth. With that notion in place, what better surroundings to begin, than a place where so many have begun their individual battle to find Elysium. The dusty plains, heat and extensive moistureless fields, was the perfect setting to symbolize the arduous beginning of any one man's struggle.

Although the arid conditions and miles of marching were a bit taxing, there is always great jubilation in believing in the outcome of our work and what it would mean to us and our fans. The second half and end of our video brought us back to Austin, TX during the South By Southwest Music Festival. For those of you who don't know, this is a gathering of 1500 of bands of all different styles who come together to share their talents for all and network with other bands and industry representatives. Everyone in attendance is there for the same reason: La Musica. Being surrounded by so many music enthusiasts...well, it's almost like paradise.

Again, how apropos to reach a place where music reigns supreme. One might even equate it to a "Promised Land". The filming that took place at SXSW was a blast. We were greeted by all with open arms and smiles. I mean come on...six guys dressed in white marching down the street clapping and chanting a positive spiritual message, how can you not. Ending the video with us continuing our journey, brought it full circle and shows our constant yearning for nirvana.

That's my general memory of the shoot, I'm working on another with some more specific events that I'll post ASAP.

James